Tuesday, 19 March 2013

Trends in hotel design

It seems developers are back at flirting with hotel developments again. Since hotels are perceived as riskier investments than other commercial real estate (reflected in their pricing), a renewed appetite is good sign of positive investor expectations towards real estate. With an increasing number of projects on the design board, I thought to share some of my thinking regarding what could be the new trends in hotel design. Take this as loud thinking and by no means a crystallized trend analysis.

--In the remote past hotels were places of status, appeal and glamour. The Bristols’, the Continentals’, the Astorias’, the Savoys are all hotel names that resonate with luxury, white gloved butlers, massive chandeliers and huge rooms. Interestingly enough these names are not affiliated brands. They just exist as traditional hotel names used by local hoteliers. At the time there was little functionality involved in the design. It was all the exclusive look and feel that mattered.

--In the recent past, with the increase of mobility, hotel design was more about a combination of functionality and recreating the home feel.  Some used to argue though, that travelers are not looking for something that is ‘home away’ but for better or at least different. Right or wrong it seems that trend wise we have already put this behind.
--The most recent efforts were about combining the experience (how I feel while there?) and motivation (why am I there?) driven design, and the attempt to create the best of both. Think of the business hotels tailored to corporate traveler’s needs, or the kids friendly hotels, family resorts focused on an all including coherent experience.  Emergence of chic or hip hotel brands or collections like DesignHotels, W, Aloft, Andaz, MGallery, or Morgans, etc. all focused on the lifestyle and the wow feel of spaces, often (not always) compromising on the functionality. Then the fashion brands extensions came along with Armani, Bvlgari and Missoni hotels which I mainly see as mere branding exercises rather than any substantial change in the fundamentals of hotel design.

For the short term future I don’t think there is a whole new school of thought taking shape (if you know of any please share). What I see more is that there are increasing efforts in keeping up with the changes in life and consumption habits of people. Hotels are trying to become very high tech in their distribution, appearance and experience offered.  The lifestyle features (mainly interior design related) are reinvented and recreated in an ever changing brand and trend context but the basic fundamentals (like the bad, breakfast, bathroom etc.) have not been addressed. Here are a few thoughts that do suggest some concepts are being re-thought and we might see them spreading out in the hotel world:

//Living lobby – recreating the lobby as a living room, a multi-use space for casual talks, short informal meetings, logging into conf calls, or just work on your an ipad or notebook. Most of these activities all go beyond a couch and a coffee table. They require small bays, more intimate corners, visual barriers that segment the space, tables with varying height, sockets everywhere,  etc. and above all much personality, though design but also through service.

//Light on lighting – There is no traveler on earth that has not been annoyed by the light controls in a rooms. There is a typical case of less is more. Having 3-4 predefined lighting schemes (e.g. lounge/reading mode, office/desk mode, TV mode and full on/off) would just do a perfect job and spare you of playing piano on the light switchboard.

//Big Bed Small Room - Bed is an essential feature of hotels, but it takes up most of the space in the room, at least in the mid scale, economy hotels. We should find ways of using the space above the bed, during the day. Weather it's a temporary roll-in desk, pressing board, storage shelf, or other, I sense opportunities there. I have not seen solutions other than the folding bed that might be a compromise on the quality of the bed itself.

//Kitchen breakfast – Breakfast is essential part of the hotel experience, more than the fine dining that most luxury or upscale properties offer. But since the buffet concept, there hasn't been any revolutionary improvement on that front. The response on the need for business breakfasts was also quite slow, or non-existent.  Having more flexible breakfast areas with several smaller kitchen-islands, including a small bar stool and chairs could add a fresh feel and way people have breakfast. It would also make the process a bit more fun and interactive.

Day Dining – staying at the food subject, lobby bar food typically sucks.  The whole lobby bar space should be rethought moving away from the cocktail and coffee space clichés and make it more integrated with the lobby and it’s diversity and multifunctionality.

//Top to toe – There is always room to improve on the use of space from rooftop to basement of the hotels. There are quite some properties with rooftop bars or pools, but less so with extensions of executive lounges, or meeting rooms. Or even just a small garden for a newspaper or a coffee. Obviously sound considerations should apply. Basements can also do much more than just a bar, or a club. Parking coupled with value ad services like car cleaning, etc can offer a good yield as well.

//TapTrip – It is not strictly design related, but the tablet/smartphone experience of hotels is also swiftly changing. We are not far from the online check-in solutions (airlines have it for a decade now), and the touch your phone room key either. But that’s a whole other subject…


  1. Great insight on the topic.

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  4. I would love to check-in a hotel where I could have enjoyed the lobby reading my books while waiting for someone. Or a hotel where I could have dinner with my loved one in a romantic place. A place where my kids could enjoy the view in and outside the hotel and the clean bathroom.