Don’t get too excited, there is no park in the city by this name. Let alone water park. It's just a working title for some thoughts around the idea of a water
park concept for Muscat. Let’s give it a run.
The bigger picture
A Water Park is an obvious leisure attraction for a city with subtropical
climate like Muscat. They are highly capital intensive, with operational
costs that leave little room for decent returns for an owner. Given their ability to attract high volume of visitors they tend to enhance land value around them. Often they can be catalysts of urban regeneration projects
along with a number of other sports and leisure facilities. In this region they are either part of resorts or are placed in an accessible
but green-field context to create the desired land upside.
The water parks are part of the wider amusement/theme park industry
which is one of the fastest growing within the leisure industries. On a global comparison Asia (with South Korea, Australia, Malaysia, China, Japan, UAE) is set to
a double digit annual growth in their water park visitation, swiftly catching up with the Americas, yet market leader in
this segment (with US and Brazil).
In terms of visitation, the largest water park in the world (Typhoon Lagoonin Disney World Orlando, FL) has just over 2 million visitors annually (2.1 million
in 2012). The second largest is in China (Chimelong Waterpark) with 2 million
visitors albeit recording 6% growth year on year, while Orlando is growing at a
much lower rate.
Closer to us, The Aquaventure at the Atlantis The Palm Dubai is the 7th
largest in the world with 1.3 million annual visitors growing at 8% while the Wild Wadi WaterPark Dubai is the 17th with 850,000 annual visitors in 2012. The Wild
Wadi has lost market share to Aquaventure in the recent years. To put this in
context, the top 25 water parks in the world attract a combined annual attendance
of over 25 million visitors.
Context for Muscat
The largest water parks are located in areas with high population
density (Brazil, Japan, Korea) and/or destinations with very strong year round tourism
demand (Orlando, Dubai).
Muscat cannot really stand out on any of the above and this should
determine the fundamentals of any water park concept planned to be
sustainable and viable.
Most mega parks are focused on the thrill with all the same scary and wet rides. The answer of Muscat
to the water park question should obviously be something better suited for a
local market of 6-800,000 population and total annual tourist
arrivals of 2.5 million. Affordability, uniqueness, a local touch through creative originality would be key in
my view, as opposed to the conventional wow factor.
In terms of the style of the attraction
mix, a balanced combination of thrill,
skill and chill, is what would give an optimal mix as opposed to a thrill only focus.
- Thrill – the classic wet slide rides built on speed, gravity, freefall, and a wet and safe landing. These are often combined with some themed context (Posseidon’s castle, marine world etc.). You will find these on all water parks, as being at the very heart of the concept.
- Skill - Rides, tracks and skill based challenges that puts all age groups at various tests. Flash flooded rope tracks, floating islets, balancing bridges, spinning logs, slippery steps etc. (an easier verios of the Wipe-Out like giant pool toys). All designed to safely put at test your concentrations and physical abilities. The worst it can happen that you plunge in the water and start over again. There are few water parks that feature such attractions. They are more labour intensive to supervise and they cater more for those looking to challenges themselves, which is not always the case with holidaymakers.
- Chill – this is the part which is missing the most from all these mega parks. By definition they are land of adventure and adrenaline, chilling out is not their strong suit. However I think there is a strong need, especially on the mid-eastern markets, to offer an alternative for those who are happy to be there with the family but nor really looking for the action. They prefer more to have a coffee with a cupcake and wind down over a book or their ipad. Terraces with outdoors bar tables, small gardens with shaded and sunny decks, lots of greenery some sandy areas and water views around. More importantly away from the screams and splashing sounds of the thrill and the skill. Not a big deal but can make a big difference.
A third and loosely related element would be the educative one
(edutainment). Including it strictly in the core concept of the park would probably
not be ideal, however to create an interactive marine life museum and visitor
center next door, would definitely be a good combination. The marine life museum at the Bandar Rowda marina are well outdated and quite tired.
This also give the main character of the park which is my view should be
the sea and the marine environment.
Ideas
Now let’s see what would be some ideas worth considering or discarding
for a potential park. In no particular order or alignment to target segments I thought
of:
- The Tide – “wet lounge” part of the chill mix. It would be a lounge with a shallow pool as the floor area, where water level can be set from dry to ankle high of knee high. Some short distance wooden piers facilitate access to various areas.
- The Robinson Crusoe Island – only the best survive the challenges of this island. A series of water based and areal tracks, rides, cable slides, floating bridges, spinning logs and flash flooded tunnels. Every age group can test its skills and stamina at various levels.
- The Tsunami – a surf pool with a variety of wave surfing, body surfing or paddle boarding activities. If space allows a shorter wakeboard cable track would add a unique and popular feature.
- The Kids Beach Club – an indoor and outdoor kids only area with animated activities and programs, linked with the neighboring Marine World visitor centre.
- The Swamp – this would be a combination of mazes, rides and water attractions that are more on the exciting and mysterious end of the spectrum than on the fast and furious type rides. A number of animated challenge games could also be included (the Fort Boyard syle or Pirates themes games)
- The Cave – a major indoor facility that can run year round and offer a selection of slides (perhaps in an octopus design) and other smaller scale attractions.
- The Bay – who said it’s all about adrenaline? Away from the noise of the thrill rides, this hideaway offers the piece and the chill you need between two sessions of fun or can be your wind down escape while the rest of the family plunges into action.
- The Reef – a marine life encounter area, perhaps part of the Marine World visitor centre or separate. It offers the chance to see live marine life and learn about the marine habitat of the Arabian Sea.
I am really excited to see how this is going to evolve.
