Saturday, 18 January 2014

Sea Soul Water Park Muscat

Don’t get too excited, there is no park in the city by this name. Let alone water park. It's just a working title for some thoughts around the idea of a water park concept for Muscat. Let’s give it a run.
The bigger picture
A Water Park is an obvious leisure attraction for a city with subtropical climate like Muscat. They are highly capital intensive, with operational costs that leave little room for decent returns for an owner. Given their ability to attract high volume of visitors they tend to enhance land value around them. Often they can be catalysts of urban regeneration projects along with a number of other sports and leisure facilities. In this region they are either part of resorts or are placed in an accessible but green-field context to create the desired land upside.
The water parks are part of the wider amusement/theme park industry which is one of the fastest growing within the leisure industries. On a global comparison Asia (with South Korea, Australia, Malaysia, China, Japan, UAE) is set to a double digit annual growth in their water park visitation, swiftly catching up with the Americas, yet market leader in this segment (with US and Brazil).
In terms of visitation, the largest water park in the world (Typhoon Lagoonin Disney World Orlando, FL) has just over 2 million visitors annually (2.1 million in 2012). The second largest is in China (Chimelong Waterpark) with 2 million visitors albeit recording 6% growth year on year, while Orlando is growing at a much lower rate.
Closer to us, The Aquaventure at the Atlantis The Palm Dubai is the 7th largest in the world with 1.3 million annual visitors growing at 8% while the Wild Wadi WaterPark Dubai is the 17th with 850,000 annual visitors in 2012. The Wild Wadi has lost market share to Aquaventure in the recent years. To put this in context, the top 25 water parks in the world attract a combined annual attendance of over 25 million visitors.
Context for Muscat
The largest water parks are located in areas with high population density (Brazil, Japan, Korea) and/or destinations with very strong year round tourism demand (Orlando, Dubai).
Muscat cannot really stand out on any of the above and this should determine the fundamentals of any water park concept planned to be sustainable and viable.
Most mega parks are focused on the thrill with all the same scary and wet rides. The answer of Muscat to the water park question should obviously be something better suited for a local market of 6-800,000 population and total annual tourist arrivals of 2.5 million. Affordability, uniqueness, a local touch through creative originality would be key in my view, as opposed to the conventional wow factor.
In terms of the style of the attraction mix, a balanced combination of thrill, skill and chill, is what would give an optimal mix as opposed to a thrill only focus.
  • Thrill – the classic wet slide rides built on speed, gravity, freefall, and a wet and safe landing. These are often combined with some themed context (Posseidon’s castle, marine world etc.). You will find these on all water parks, as being at the very heart of the concept.

  • Skill  - Rides, tracks and skill based challenges that puts all age groups at various tests. Flash flooded rope tracks, floating islets, balancing bridges, spinning logs, slippery steps etc. (an easier verios of the Wipe-Out like giant pool toys). All designed to safely put at test your concentrations and physical abilities. The worst it can happen that you plunge in the water and start over again. There are few water parks that feature such attractions. They are more labour intensive to supervise and they cater more for those looking to challenges themselves, which is not always the case with holidaymakers.
  • Chill – this is the part which is missing the most from all these mega parks. By definition they are land of adventure and adrenaline, chilling out is not their strong suit. However I think there is a strong need, especially on the mid-eastern markets, to offer an alternative for those who are happy to be there with the family but nor really looking for the action. They prefer more to have a coffee with a cupcake and wind down over a book or their ipad. Terraces with outdoors bar tables, small gardens with shaded and sunny decks, lots of greenery some sandy areas and water views around. More importantly away from the screams and splashing sounds of the thrill and the skill. Not a big deal but can make a big difference.

A third and loosely related element would be the educative one (edutainment). Including it strictly in the core concept of the park would probably not be ideal, however to create an interactive marine life museum and visitor center next door, would definitely be a good combination. The marine life museum at the Bandar Rowda marina are well outdated and quite tired.
This also give the main character of the park which is my view should be the sea and the marine environment.
Ideas
Now let’s see what would be some ideas worth considering or discarding for a potential park. In no particular order or alignment to target segments I thought of:

  • The Tide – “wet lounge” part of the chill mix. It would be a lounge with a shallow pool as the floor area, where water level can be set from dry to ankle high of knee high. Some short distance wooden piers facilitate access to various areas.
  • The Robinson Crusoe Island – only the best survive the challenges of this island. A series of water based and areal tracks, rides, cable slides, floating bridges, spinning logs and flash flooded tunnels. Every age group can test its skills and stamina at various levels.
  • The Tsunami – a surf pool with a variety of wave surfing, body surfing or paddle boarding activities. If space allows a shorter wakeboard cable track would add a unique and popular feature.
  • The Kids Beach Club – an indoor and outdoor kids only area with animated activities and programs, linked with the neighboring Marine World visitor centre.
  • The Swamp – this would be a combination of mazes, rides and water attractions that are more on the exciting and mysterious end of the spectrum than on the fast and furious type rides.  A number of animated challenge  games could also be included (the Fort Boyard syle or Pirates themes games)
  • The Cave – a major indoor facility that can run year round and offer a selection of slides (perhaps in an octopus design) and other smaller scale attractions.
  • The Bay – who said it’s all about adrenaline? Away from the noise of the thrill rides, this hideaway offers the piece and the chill you need between two sessions of fun or can be your wind down escape while the rest of the family plunges into action.
  • The Reef – a marine life encounter area, perhaps part of the Marine World visitor centre or separate. It offers the chance to see live marine life and learn about the marine habitat of the Arabian Sea.
These are few concepts that could be fresh and unique in the world of aqua parks. However coming up with the a right and sustainable concept for water park for Muscat is not an easy tasks and will require thorough work and hundreds of hours of research and creative work. The aim for me would be a delicate balance between the optimal size of creating the critical mass without overspending and/or planning with an excessive operating costs. The balance between the indoor and outdoor functions will also be key.
I am really excited to see how this is going to evolve.

5 comments:

  1. I'd totally go.

    As an investor, not my passion (or budget) but as a customer, yes yes yes!

    ReplyDelete
  2. INTERNATIONAL CONCEPT OF WORK FROM HOME
    Work from home theory is fast gaining popularity because of the freedom and flexibility that comes with it. Since one is not bound by fixed working hours, they can schedule their work at the time when they feel most productive and convenient to them. Women & Men benefit a lot from this concept of work since they can balance their home and work perfectly. People mostly find that in this situation, their productivity is higher and stress levels lower. Those who like isolation and a tranquil work environment also tend to prefer this way of working. Today, with the kind of communication networks available, millions of people worldwide are considering this option.

    Women & Men who want to be independent but cannot afford to leave their responsibilities at home aside will benefit a lot from this concept of work. It makes it easier to maintain a healthy balance between home and work. The family doesn't get neglected and you can get your work done too. You can thus effectively juggle home responsibilities with your career. Working from home is definitely a viable option but it also needs a lot of hard work and discipline. You have to make a time schedule for yourself and stick to it. There will be a time frame of course for any job you take up and you have to fulfill that project within that time frame.

    There are many things that can be done working from home. A few of them is listed below that will give you a general idea about the benefits of this concept.

    Baby-sitting
    This is the most common and highly preferred job that Women & Men like doing. Since in today's competitive world both the parents have to work they need a secure place to leave behind their children who will take care of them and parents can also relax without being worried all the time. In this job you don't require any degree or qualifications. You only have to know how to take care of children. Parents are happy to pay handsome salary and you can also earn a lot without putting too much of an effort.

    Nursery
    For those who have a garden or an open space at your disposal and are also interested in gardening can go for this method of earning money. If given proper time and efforts nursery business can flourish very well and you will earn handsomely. But just as all jobs establishing it will be a bit difficult but the end results are outstanding.

    Freelance
    Freelance can be in different wings. Either you can be a freelance reporter or a freelance photographer. You can also do designing or be in the advertising field doing project on your own. Being independent and working independently will depend on your field of work and the availability of its worth in the market. If you like doing jewellery designing you can do that at home totally independently. You can also work on freelancing as a marketing executive working from home. Wanna know more, email us on workfromhome.otr214423@gmail.com and we will send you information on how you can actually work as a marketing freelancer.


    Internet related work
    This is a very vast field and here sky is the limit. All you need is a computer and Internet facility. Whatever field you are into work at home is perfect match in the software field. You can match your time according to your convenience and complete whatever projects you get. To learn more about how to work from home, contact us today on workfromhome.otr214423@gmail.comand our team will get you started on some excellent work from home projects.


    Diet food
    Since now a days Women & Men are more conscious of the food that they eat hence they prefer to have homemade low cal food and if you can start supplying low cal food to various offices then it will be a very good source of income and not too much of efforts. You can hire a few ladies who will help you out and this can be a good business.

    Thus think over this concept and go ahead.

    ReplyDelete
  3. This comment has been removed by the author.

    ReplyDelete
  4. This comment has been removed by the author.

    ReplyDelete
  5. UAE Desert Safari Tours is not known for its name only, but also for its great service, with warm hospitality to make sure all the customers are satisfied and have received the best service in town.
    http://www.uaedesertsafaritours.com/

    ReplyDelete