Strongest Omani brand abroad...

Following up on my earlier thinking on the brand promise of Oman, I was trying to figure out which Omani brand is possibly the strongest abroad. When I mean the strongest I refer to the most known, and when I mean brand I not only refer to a product, but rather a name that one can associate with.   Most probably the best know Omani name internationally is the one of HM Sultan Qaboos bin Said al Said  for all the right reasons.  My thinking here though is related more to commercial names and brands, their current awareness and future potential.

One of the most obvious calls would be Oman Tourism (i.e. Sultanate of Oman), especially considering the recent efforts put into the promotion of Oman as a tourism destination. Another possible candidate could be Amouage with a bespoke strategy of becoming a major player on the international luxury fragrances market.  Perhaps Oman Air with a best in class business class seat award, a growing fleet and regional presence?  I was also thinking of Oman Sail given the recent successes and huge exposure on the sports channels around the world. Let's face it, the brands that have a strong local call like Bank Muscat, Omantel, Nawras, The Royal Opera House Muscat  etc...have little to no traction to an international audience yet.

So let's have a closer look to the ones before:

• Oman Tourism - strong presence at international tourism fairs, adverts on international media, a strong  offering for active and spa tourism, a smart complementary choice to a Dubai mainstream experience (@OmanTourism)
• Amouage - strong story, good product,  potential for a strong frankincense association, exotic apeal (@AmouagePerfumes)
• Oman Air - young fleet, best in class BC seat, strong regional routes (@omanair)
• Oman Sail - world class team, several recent successes on the world tour, solid local roots and case for existence, mix of sports, heritage, lifestyle story (@OmanSail)

All in all I think probably Oman Sail is currently the best positioned to take a lead on internationally most known Omani brand. However a bit more coordination (I am not assuming there is none) between the strategies of all three could result in benefits for all of them. E.g. why not see a Frankincense or Amouage boat in the Oman Sail fleet? Why not create an Oman Sail line of Amuage fragrances for a sporty, fresh feel.

Any other candidates you'd ad?