Monday 31 December 2012

The bottom line 2012

Let's just have a quick look back on 2012 and see where the tourism offering of Oman has moved in a year. I am not talking about hard facts not announcements and press releases. What do we have more compared to 2011 that attracts more tourists? Off the top of my head:
In terms of sweet talk, promotion and softer type issues there was much more. Here are a few:

  • Muscat Arab Tourism Capital for 2012 - and all the nice buzz around it
  • An agreement to develop a Kempinski Hotel The Wave was signed by a consortia of investors
  • A new Intercontinental was announced for Muscat Hills (since the one in Shaati will be replaced by a W hotel)
  • Alila hotels signed up to manage the future Omran Hotel in Jebel Akhdar
  • Oman Sail has waved the country's name all over the sailing word this year, wining the Extreme Sailing Series, tourism promotion awards and bids to organize international sailing events
  • And of course Sheraton managed to stay closed for another year.

The above suggest to me that perhaps we need to remind ourselves of the basics: visitors are coming for attractions. The better they are packaged the more will come. Hotel are just services, parts of the package but are rarely the attractions themselves. I am really looking forward to new tourist products in the coming years that act as attractions rather then just services. Here are a few with some potential: The City Walk Muscat could finally be proper master planned activation of beach areas, The Oman Convention & Exhibition Center,  The Alila Resort in Jebel Akhdar, The Club Med in Salalah, and the de-industrialized and leisure focused waterfront regeneration in SQ Port in Mutrah etc. Insha'Allah.

1 comment:

  1. This is really an amazing blog on very interesting topic, thank you for sharing. Please do share more about Restaurant Point of Sale | Retail Management Software | Retail Management Solutions

    ReplyDelete