We already stressed the importance of domestic travel for creating
a less volatile tourism for Oman.
There are quite a few ways to stimulate domestic tourism from discount
vouchers offered to residents and/or employees, all the way to week-end and family packages. Few might think of making the selection of your destination easier
as a measure to improve domestic tourism. They might be wrong.
Choosing where to go for a week-end get away in Oman is not
always an easy task. One cool and unique way of converting this dilemma into fun is to
create a short online visual test that gauges your mood for the type of a week-end experience.
Hotels.com booking engine had such an experiment some years
ago, using the VisualDNA platform. The idea was to ask you to express a series of visual choices
that best describe your mood or desire to experience for the upcoming trip. Based
on the answers the database behind the slick and cool platform recommended a
selection of hotels that were believed to offer what you need. To get a feel of the the approach try the personality test on the same site.
Transposing the idea into domestic destinations more like
only hotels, could be an original and unique way to promote some less known but
interesting Omani destinations. Could be a nice project for the private sector or the ministry? Your call...
One thing for sure, it is perhaps time to get
inspired from more than just Oman Off Road or the Y magazine weekly recommendations.
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